• facebook like or email address

If you had to pick one, which one would it be? Facebook LIKE or Qualified eMail Address?

2017-02-08T00:35:25-05:00

If you had to pick one, what would it be? A Facebook "like" or an email address? When building a community and connecting with your audience, would you rather have 1000 fans on your Facebook page or 1000 qualified names? Although the answer on the surface seems quite simple, the truth is it's not so simple.

If you had to pick one, which one would it be? Facebook LIKE or Qualified eMail Address?2017-02-08T00:35:25-05:00

60 Signs You’re Addicted to Social Media & Twitter

2017-02-08T00:35:25-05:00

Late night tweet sessions. Foursquare swarm parties. Panera Bread meetings at 9 pm and Facebook moments that make you laugh so hard you cry. Your baker knows it, the mailman knows it. You like tweets and they like you. The baker thinks you're talking about cupcakes and has no idea what Twitter is. The key is to find the balance between social media addiction and insanity. It's okay to tweet all night as long as you have some good tweeters beside you, right? Check out these 60 signs to determine if you may be in fact a social media addict.

60 Signs You’re Addicted to Social Media & Twitter2017-02-08T00:35:25-05:00
  • orlando social media marketing agency inspire connect achieve

Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate

2017-02-08T00:35:25-05:00

Most of us know that social media is about 1:1 connection. At the core of the social ecosystems are people and relationships. Connecting with your audience, partners, influencers and yes, customers with more than just an avatar is essential. It's easy to get caught up in the science of social media, the Klout scores, number of followers, retweets and other metrics and forget why you're doing social media in the first place. Yes, the metrics and ROI are of great importance. However, it's important to not forget that there are people behind the tools, widgets, gadgets and avatars.

Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate2017-02-08T00:35:25-05:00
  • awareness consideration preference purchase nurture

Social Media: You Had Me at Hello, But Then You Lost Your Mind

2017-02-08T00:35:25-05:00

What happened to proper etiquette in business? What happened to an introduction? A hello? Or how about a “it’s nice to meet you, what’s your name”? For some reason people get behind the tweet deck, Facebook business page and LinkedIn and think they can skip the “get to know and like you” phase and skip straight to the coupon blasting or buy now button. It is important that with social media we don't lose site of basic audience communication and nurturing principles. Social nurturing needs to start at day one. Take the time to invest in your audience and the quality of their response and willingness to take action on your behalf will be exponential.

Social Media: You Had Me at Hello, But Then You Lost Your Mind2017-02-08T00:35:25-05:00
  • top 12 reasons business fail at social media

2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media

2017-02-08T00:35:25-05:00

With the new year comes new budgets, projects and social media goals. Many new businesses will be hopping on the social train. The question is how long will they last? Will they make it to their destination? Bigger question is do they know their destination?

2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media2017-02-08T00:35:25-05:00
  • it only takes a seed

Social Influence & Klout Scores: Only As Valuable as the People Who’s Lives Are Influenced

2017-02-08T00:35:25-05:00

Today I kicked off my day with an awesome coaching client. He is a financial exec for a large corporation. We are working with him to build a business platform to enable him to at one point break free from the chains of corporate America. We are helping him build a strategy for social media, develop a brand architecture and a business platform for which to build a community that he can share his knowledge and help others.

Social Influence & Klout Scores: Only As Valuable as the People Who’s Lives Are Influenced2017-02-08T00:35:25-05:00
  • social media santa st twit

Twas the Night Before Christmas with St. Twit

2017-02-08T00:35:26-05:00

Twas the night before Christmas, when all through Tweetville Not a tweeter was tweeting, not even the high Klouts. The iphones were hidden by Santa’s little elves, In hopes that the Tweeters would do something else. The children were nestled all snug in their beds, While visions of daddy without social media danced in their heads.

Twas the Night Before Christmas with St. Twit2017-02-08T00:35:26-05:00
  • social media 2011 plan

Social Media & Small Business: 14 Tips to Develop a Business Model for Success in 2011

2017-02-08T00:35:26-05:00

As 2011 approaches business leaders are scurrying and hurrying to complete their business plans so their stockings of 2011 can be filled with lots of good treats from Santa. For big business it often comes easy as it's in the DNA of business leaders. It's how we were educated, trained and simply wouldn't be able to keep a job long in corporate America without a solid plan for success. However, when it comes to small business, I see many business leaders and entrepreneurs struggling with not only developing a business plan but developing an overall strategy for conducting business. It gets worse when we add the internet and social media. What a recipe for disaster with random acts of marketing (RAMs) and random acts of social media (RASMs) if you're not careful!

Social Media & Small Business: 14 Tips to Develop a Business Model for Success in 20112017-02-08T00:35:26-05:00
  • what happens after the facebook like?

What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like

2024-02-29T02:40:56-05:00

So, you click the "like" button. Now what? What does it really mean to "like" a Facebook page? Does it mean you really like the page? The brand? The product? Or are you just curious? Or might you even be guilty of lurking? What did or would you have liked to see after you click like? Are you wanting to be inspired? What will inspire you to read a post? Click a link or a tab? Will you ever engage with the brand, or owner of the page you "like"? Do you remember the name of the product, service or brand? The biggest question of all is, will you ever come back? Yes or No?

What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like2024-02-29T02:40:56-05:00

Social Media Overkill: 10 Tips to Get Your Audience to Focus on You

2017-02-08T00:35:26-05:00

It is easy to become part of the blur of any media. Social media is in some ways already becoming like traditional media. Just as TV, Radio and Billboard ads become a big blur, so do tweets, Facebook FanPages and the million other ways you can connect via social media. So, how do you separate yourself from the blur? How do you become more than a Facebook FanPage? How do you get your audience to visit your FanPage after the first initial visit?

Social Media Overkill: 10 Tips to Get Your Audience to Focus on You2017-02-08T00:35:26-05:00
  • social media get off the potty

Dear Social Media Doubters – Get Social or Get Off the Social Potty

2017-02-08T00:35:27-05:00

Fads, we all know them and at one time either loved them or hated them. Bell bottoms, leg warmers, big hair, members only jackets, hair bands and the list goes on. They come, they go. Some come back, some don't. There are still business leaders who think the internet is a fad. It's true, I know some of them. There's even more who think social media is a fad. Yes, social media will obviously evolve, change and possibly even become the leg warmer of the future. However, it's not a leg warmer folks. It's a platform to communicate, build community, share knowledge, find new business partners and of course grow your business.

Dear Social Media Doubters – Get Social or Get Off the Social Potty2017-02-08T00:35:27-05:00

50 Things I am Most Thankful For

2017-02-08T00:35:27-05:00

Happy Thanksgiving! Wow, what an awesome year this has been. ...

50 Things I am Most Thankful For2017-02-08T00:35:27-05:00
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