Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community.
This 2020 content calendar template helps you streamline your efforts and achieve a higher return on investment of every piece of content you create and publish.
Download the only content calendar template you need in 2020. This content calendar is perfect to organize your social media posts, blog post and every piece of content you publish on Facebook, Twitter, LinkedIn, Instagram, your blog and more.
Random acts of marketing are bad for business. Stomp them from your marketing plans to increase roi, generate more leads and increase sales. Though it may feel good to cross a random thing off the list, it could be hurting your bottom line more than helping.
Doing social media is NOT the objective. Posting MORE content to the already noisy digital world is NOT the objective. Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new offer and discount you want them to buy.
People buy from people they know, like and trust. Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise.
Patience is key for digital marketing and social media success for business! As humans, instant gratification is in our DNA. We live in a society built on it.
Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing.
Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It's not only a big investment, but also a relationship that requires trust and a partnership. Understanding how to partner with your chosen agency or consultant can make or break your success in both the short and long term.
It's probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change.
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice.
Use these strategies to maximize the investment you make in professional keynote speakers, motivational speakers and trainers for your event and conferences. As an event organizer it is important to understand the way to ROI for the investment you make in your professional speakers is through the human connection you make with the speaker.
When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.
Many marketing leaders struggle with getting buy-in and/ or budget approval from their top leadership, board of directors or even peer stakeholders. They may even find it difficult to obtain support for the exact programs for which they were hired to implement. Getting in the head of what the CEO, C-Suite and other executive leaders are thinking is key to success. You must understand what their biggest fears are and why they are reluctant to embrace these new technologies.
Becoming a thought leader requires earning trust, respect and investing time in helping the human beings in your community, network and audience. You can not become a thought leader in 140 characters or by mastering one single social network.
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter.
Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and ideal customers in memorable, meaningful and rewarding ways.
Your brand is your promise to all those who come in contact with your brand. Your brand is who you are. It's your promise delivered. It is what your customers experience when they come in contact with your brand the the people who make it what it is, good or bad.
It's not about what technology will do for you, but instead, what you can do with the technology. Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy to prioritize what social networks you invest in for your business.
Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth.
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