What do you need from a potential customer or buyer before you can sell to them? Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.
Social media and influencer marketing can optimize the launch of new business, product, service, or mobile application launch with proper planning.
Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and ideal customers in memorable, meaningful and rewarding ways.
Marketers have no guarantee their content will be seen on any medium, platform or social network. The only way your content is going to show up "Top of Feed" in the newsfeed of your ideal customer is if it's something that provides them real and relevant value.
Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. Understanding the differences, benefits and how they can work together is key to success in achieving your goals and a positive return on your investment.
Learn the top 10 mistakes brand marketers are making with influence marketing programs and campaigns and how to fix them! Influence marketing is helping brands ignite their online and offline communities, increase brand awareness.
Influencer marketing and co-created content can help you gain immediate competitive advantage, brand awareness and business growth if done right.
Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right. There are many misconceptions about not only what influencer marketing is, but what it is not. In this podcast we share in detail in 20 short minutes what exactly influence marketing is and how you can tap into the power of the OPC - other people's content and other people's community!
Download this Facebook image sizing reference guide cheat sheet, a comprehensive detailed guide to help you right size all of your Facebook images including Facebook Business Pages, Personal Profiles, Facebook Advertising, Facebook Groups and more!
Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. It helps you drive measurable business results via the most efficient, affordable social media learning system on the market today.
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results?
If you really want to connect with your target and ideal customer in a real, human, meaningful and memorable way, you need to help them. You need to consider producing content that actually helps them solve problems. Content that helps your audience be better, perform better and achieve more in their life brings your content true meaning to their business, heart and sometimes even soul.
Check out these 22 proven strategies to get your social media budget approved fast. Gain executive buy-in, approval from stakeholders, align to buddies goals
Download this social media strategy worksheet to develop your social media plan and audience priorities. Define the objectives for each market segment.
Download free ultimate Social Media Image Sizing Reference Guide and Adobe photoshop templates for the top social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest.
Social media is not a one night stand. Social media requires a long term commitment. You can't build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day.
Download this free 2017 content marketing editorial calendar template and use the podcast tutorial to organize and structure your content marketing for success. Learn step by step directions for how to create your own content marketing editorial calendar and plan for 2017.
Your personal brand is defined by perceptions. It's what people say about you behind closed doors. It's what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. It's even how they giggle with or at you after watching you and your funny filter selfies on Snapchat.
Using Facebook live video enables business marketers to humanize their brand. Your audience can look you in the eyes digitally, hear your voice and connect with you in ways that only video combined with audio can do.
If you want to establish thought leadership, trust and authority in your industry and niche, then build the brand of you, not the copycat version of someone else!
