social media blog | Pam Moore

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

2017-02-08T00:33:21-05:00

The best marketers know emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections2017-02-08T00:33:21-05:00

You Can’t Buy Brand Advocates or Social Media Friends

2017-02-08T00:33:21-05:00

The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.

You Can’t Buy Brand Advocates or Social Media Friends2017-02-08T00:33:21-05:00

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

2017-02-08T00:33:22-05:00

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap2017-02-08T00:33:22-05:00

Prioritize, Focus and Be Patient for Business and Life Success

2017-02-08T00:33:22-05:00

Take a listen to the 204th episode of the Social Zoom Factor podcast to hear some solid strategies and tips to help you focus your time, energy, life and business on the highest value tasks that will help you achieve your goals and objectives.

Prioritize, Focus and Be Patient for Business and Life Success2017-02-08T00:33:22-05:00

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

2017-02-08T00:33:22-05:00

I'm excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 in Las Vegas.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 232017-02-08T00:33:22-05:00

How to Determine and Prioritize Social Media Marketing Goals and Objectives

2017-02-08T00:33:22-05:00

Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! Use these tips to prioritize social media goals and objectives for the highest return on time and financial investment.

How to Determine and Prioritize Social Media Marketing Goals and Objectives2017-02-08T00:33:22-05:00

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

2017-02-08T00:33:23-05:00

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter2017-02-08T00:33:23-05:00

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

2017-05-22T02:31:07-04:00

Your brand is the foundation and one of the most important aspects of your business. Regardless of the size of your business, you have one chance to make a first, second and third impression. Every brand touch counts. Every brand touch is influencing perception and building your reputation. You are either earning trust, building though leadership and relationships or you are not!

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell2017-05-22T02:31:07-04:00

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

2017-05-22T02:28:55-04:00

Take a listen to the 200th episode of the Social Zoom Factor podcast to learn how to use podcasting to differentiate and diversify your brand to achieve business goals, establish thought leadership, trust and brand equity!

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation2017-05-22T02:28:55-04:00

12 Visual Content Marketing Ideas that Get Shared Like Mad

2017-02-08T00:33:23-05:00

A picture can truly speak a thousand words! Visual marketing is a form of content marketing that enables and empowers savvy marketers to better communicate, educate, empower, inspire and connect with their audiences in a human way.

12 Visual Content Marketing Ideas that Get Shared Like Mad2017-02-08T00:33:23-05:00

10 Proven Strategies and Tactics to Get Your Social Media Budget Approved Now!

2017-02-13T09:10:31-05:00

An idea is only an idea if you don't have the funding, energy or ability to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality.

10 Proven Strategies and Tactics to Get Your Social Media Budget Approved Now!2017-02-13T09:10:31-05:00

10 Questions You Must Answer Before Hiring a Social Media Agency in 2016

2019-12-26T14:28:23-05:00

How to hire a social media agency. 10 questions you must answer about your business and market first before asking social media digital marketing agency to provide you a proposal, strategy or plan.

10 Questions You Must Answer Before Hiring a Social Media Agency in 20162019-12-26T14:28:23-05:00

Twitter Pinned Tweet – How and Why You Should Use it for Business

2017-02-08T00:33:24-05:00

Pinned tweets provide numerous opportunities to generate leads, convert more sales, grow your email list, increase brand awareness, conduct market research, increase ROI of your content assets and most importantly connect with your audience.

Twitter Pinned Tweet – How and Why You Should Use it for Business2017-02-08T00:33:24-05:00

8 Foundations to Build Your Brand Using Social Media and Digital Marketing in 2016

2017-02-08T00:33:24-05:00

Are you ready to learn the foundations for how you can leverage social media and digital marketing to build your brand in 2016? Take a listen to episode 195 of the Social Zoom Factor podcast for 8 foundational elements to build your social and digital brand upon in 2016.

8 Foundations to Build Your Brand Using Social Media and Digital Marketing in 20162017-02-08T00:33:24-05:00

Twas the Night Before Christmas with St. Twit

2017-02-08T00:33:24-05:00

Twas the night before Christmas, when all through Tweetville Not a tweeter was tweeting, not even the high Klouts. The iphones were hidden by Santa’s little elves, In hopes that the Tweeters would do something else. The children were nestled all snug in their beds, While visions of daddy without social media danced in their heads.

Twas the Night Before Christmas with St. Twit2017-02-08T00:33:24-05:00

8 Community Growth Goals to Help You Prioritize Social Networks and Technology Usage

2017-02-08T00:33:24-05:00

Use these 10 goals to help you prioritize where you invest resource and time on the social networks to build community. Are you confused as to what social networks you should be leveraging in 2016 and beyond to build community? Should you continue to focus on Facebook, Instagram or Twitter? Or should you start integrating live streaming? If yes, then should you dig into Facebook mentions, Facebook live, Periscope, Meerkat or none of the above?

8 Community Growth Goals to Help You Prioritize Social Networks and Technology Usage2017-02-08T00:33:24-05:00

7 Tips to Increase Conversions By Keeping Your Digital and Social Media Promises

2017-02-08T00:33:24-05:00

You are what your promises deliver on the other end of a tweet, website conversion funnel or Periscope live video stream. Today, authenticity and transparency rules the social web. Customer experience is your brand, period. Customers, community and audience members demand that brands deliver on what they promise.

7 Tips to Increase Conversions By Keeping Your Digital and Social Media Promises2017-02-08T00:33:24-05:00

Top 12 Digital and Social Media Marketing Predictions and Trends for 2016

2017-02-08T00:33:25-05:00

What are the hot digital marketing and social media predictions and trends for 2016? What do marketers and business leaders need to do to prepare for success? Take a listen to the 192nd episode of the Social Zoom Factor podcast for 12 digital and social marketing predictions and trends.

Top 12 Digital and Social Media Marketing Predictions and Trends for 20162017-02-08T00:33:25-05:00

10 Ways to Use Social Media to Improve Customer Experience and Satisfaction

2017-02-08T00:33:25-05:00

What customer journey and experience are you designing for your customers and audience? Learn how to use social media to improve customer experience and customer satisfaction.

10 Ways to Use Social Media to Improve Customer Experience and Satisfaction2017-02-08T00:33:25-05:00

Are You Making These Top 10 Content Marketing Mistakes & Sabotaging Your Results?

2017-02-08T00:33:25-05:00

Many marketers are their own worst enemies when it comes to defining and executing a well laid out content marketing plan with strategies and tactics that deliver real results. Often times they get lazy and impatient. They want immediate results and don't understand it takes time and ongoing investment.

Are You Making These Top 10 Content Marketing Mistakes & Sabotaging Your Results?2017-02-08T00:33:25-05:00

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