Although the Facebook boosted post advertising option is very easy to use there are scenarios where it may be worth your time to consider the alternative options.
You can't just hop on Facebook, insert your credit card and expect immediate leads, sales and ROI. Facebook advertising seems to be one of those things that "every marketer is talking about it, but very few actually know how to drive real business results." There are far too many "experts" preaching the "get rich quick schemes" or that "Facebook marketing is free," that it gives even smart marketers new to paid media such as Facebook advertising a false sense of what is truly required to achieve measurable success and results.
In this episode of Social Zoom Factor podcast learn 15 things you should never do on Facebook. These tips will help you build your personal and business brand.
The best marketers know emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand.
The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.
In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.
Take a listen to the 204th episode of the Social Zoom Factor podcast to hear some solid strategies and tips to help you focus your time, energy, life and business on the highest value tasks that will help you achieve your goals and objectives.
I'm excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 in Las Vegas.
Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! Use these tips to prioritize social media goals and objectives for the highest return on time and financial investment.
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter.
Your brand is the foundation and one of the most important aspects of your business. Regardless of the size of your business, you have one chance to make a first, second and third impression. Every brand touch counts. Every brand touch is influencing perception and building your reputation. You are either earning trust, building though leadership and relationships or you are not!
Take a listen to the 200th episode of the Social Zoom Factor podcast to learn how to use podcasting to differentiate and diversify your brand to achieve business goals, establish thought leadership, trust and brand equity!
A picture can truly speak a thousand words! Visual marketing is a form of content marketing that enables and empowers savvy marketers to better communicate, educate, empower, inspire and connect with their audiences in a human way.
An idea is only an idea if you don't have the funding, energy or ability to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality.
How to hire a social media agency. 10 questions you must answer about your business and market first before asking social media digital marketing agency to provide you a proposal, strategy or plan.
Pinned tweets provide numerous opportunities to generate leads, convert more sales, grow your email list, increase brand awareness, conduct market research, increase ROI of your content assets and most importantly connect with your audience.
Are you ready to learn the foundations for how you can leverage social media and digital marketing to build your brand in 2016? Take a listen to episode 195 of the Social Zoom Factor podcast for 8 foundational elements to build your social and digital brand upon in 2016.
Twas the night before Christmas, when all through Tweetville Not a tweeter was tweeting, not even the high Klouts. The iphones were hidden by Santa’s little elves, In hopes that the Tweeters would do something else. The children were nestled all snug in their beds, While visions of daddy without social media danced in their heads.
Use these 10 goals to help you prioritize where you invest resource and time on the social networks to build community. Are you confused as to what social networks you should be leveraging in 2016 and beyond to build community? Should you continue to focus on Facebook, Instagram or Twitter? Or should you start integrating live streaming? If yes, then should you dig into Facebook mentions, Facebook live, Periscope, Meerkat or none of the above?
You are what your promises deliver on the other end of a tweet, website conversion funnel or Periscope live video stream. Today, authenticity and transparency rules the social web. Customer experience is your brand, period. Customers, community and audience members demand that brands deliver on what they promise.
