Social networks are becoming the norm for how teens, adults and even grandparents communicate. Welcome to Generation S, the generation who chooses to be social. It is not limited by demographic such as age, education or location. It's simply a choice.
Achieving ROI with social media requires alignment to business goals, objectives and audience needs. Know what you want to measure before selecting tools.
Be a social media rebel. Stand about status quo. Rise above and focus on real value and business results. Quit over focusing on vanity and social buzz metrics.
Build it and they will come! This statement couldn't be further from the truth when it comes to online marketing. It is amazing that some business and marketing leaders still believe this.
Can you measure the ROI of social media? You must align social media to business goals where social can have positive impact.
Keeping up to date with the fast pace of technology evolution is a constant challenge for business leaders and marketers today. It is critical to keep focus on the needs of your audience and align social media where it can have the greatest impact on business goals.
Social media is changing the landscape for marketers and business leaders at organizations large and small. Brand leaders are finally starting to understand that it is not about a quick fix, band-aid for a broken business or spamming audiences with promotions. They must be willing to let go of old marketing ways and have an open mindset to new media technologies, processes and ways of doing business.
How much time and resource should you invest in Google+ in 2014? What are the business and search benefits? Should you build community with Google+?
Twitter can be intimidating to newbies. Even if you are comfortable with marketing, business and other social networks such as Facebook or Instagram, there is something about Twitter that is hard to grasp for some folks. Get Twitter, Get Social! However, we found that even for folks who struggle with social media overall, once they "get twitter," they usually "get social!"
How do you measure the return on investment for social media? Align social media to business goals. Combination of both art and science.
Waiting for perfection will not deliver faster or better results. Embrace the imperfect perfection in your business and life.
A brand is your promise. It is what binds you to your audience, to those that know and love you and even the those who don't yet know you exist. Your brand is how you make people feel. It's how you draw them close to you, or not.
At the core of relationships, business and life are human beings. You must stop expecting business result by only focusing on the tools. The heartbeat of social media is people, human beings. People buy from people. Humans buy from other human beings. It is human beings who are reading your blog content, tweets. It's human beings who are watching your videos and liking the post of your silly team outing on Facebook.
Align social media to business goals, objectives where it can have the greatest impact. Focus on audience needs and inspire them to connect with you and your brand.
Don't confuse transparency with authenticity. Transparency is how much you share and authenticity is the truth of your words and actions.
You must know your audience and the value you offer them. Download free audience analysis worksheet.
Welcome to Generation S. The first generation which people choose to become part of the generation, or not. Generation S is not limited by age, race, education or location. People self select to become part of this generation. On the flip side they can also choose not to be part of the generation.
Welcome to Generation S, the social generation. It is the only generation in which people choose to become part of or not.
Deliver a unique brand experience that is memorable and relevant. Stomp status quo and quit focusing on the expected, instead deliver the unexpected.
Creating a consistent and relevant brand persona is key in establishing trust and building relationships online. You have only one chance to make a first impression.
