Welcome to Generation S. The first generation which people choose to become part of the generation, or not. Generation S is not limited by age, race, education or location. People self select to become part of this generation. On the flip side they can also choose not to be part of the generation.
Welcome to Generation S, the social generation. It is the only generation in which people choose to become part of or not.
Deliver a unique brand experience that is memorable and relevant. Stomp status quo and quit focusing on the expected, instead deliver the unexpected.
Creating a consistent and relevant brand persona is key in establishing trust and building relationships online. You have only one chance to make a first impression.
Don't let the need for a refresh get ya' down! It may just be in need of a little tender loving care (TLC). Check out these 30 tips to freshen up and rock your website this week!
Audiences can not be owned because human beings can not be owned. You do not own your audience, social media community or blog readers.
Brands who invest in brand humanization often see quicker business results and higher customer satisfaction. Twitter is a great way to build relationships.
Value my time and I will value you and your brand. Influencer marketing, brand advocates and earned media is as much art as it is science.
Download this free 2014 content marketing editorial calendar template to help you plan your content, connect with your audience and achieve business goals.
Do you ever feel like you are sitting on the sidelines of business or life, waiting for that perfect shot or perfect time to make a move? Are you waiting on the perfect timeframe to launch a new business or product line?
Many brands are seeing their Facebook business page engagement and reach decline exponentially due to recent changes Facebook has made to their algorithm. As a result many business marketers who have put all of their social business and social media marketing eggs into Facebook are "freaking out."
For me the New Year is always an opportunity to look back on what we have learned, how we have grown and most importantly focus on where we are going. Seems like just yesterday we were writing out predictions for 2013, excited for where they year would take us both personally and professionally. 2013 delivered a wake-up call for many brands. Smart business leaders realized (if they hadn't already) that social media is here to stay. They also started to understand it's much deeper than a tweet stream or Facebook page. Smart brands know it's about social integration, about taking steps toward being a social business more than it is learning how to tweet.
Fedex delivery driver goes the extra holiday mile in delivering smiles and amazing customer service. Brand humanization case study.
At the core of social business is human beings. The reason businesses of all sizes need the technology, data, metrics, and analytics is so they can better understand and serve their customers, employees, partners, stakeholders, audiences, and larger ecosystem to drive desired outcomes.
Smart marketers already have their head and team blazing new paths into 2014. Thought leaders and social business experts are already publishing blog posts predicting trends. Business leaders are anticipating needed changes and trying to make sense of it all so they can best prioritize investment, ready their workforce and appropriately plan for the year ahead.
It takes 6-7 brand touches before someone will remember your brand. Every impression counts and will either be positive, neutral or negative.
Nurturing communities to earn the support and develop tribes of loyal brand evangelists takes time. Business leaders must realize that it is a journey, not a destination. Earning the trust of community members requires trust, investment of time, resources, content that inspires and connects. The only guarantee in life and business is change. This is particularly true when it comes to social media and building communities. Building communities in a changing ecosystem requires proper research, planning, execution, agility and patience.
It's time you stop settling for status quo. 2014 is approaching and this is a perfect time for you to pull your bad status quo, "suck less" head out of the Facebook sand. Pick up the pieces, wipe off the dirt from your knees and let's get your business in order.
The IBM team joined #GetRealChat on November 6th, 2013 for a discussion on reinventing the work place with a goal of delivering the best possible customer experience.
People determine the success or failure of an organization. Highly engaged employees are 87% less likely to leave their organizations than highly disengaged employees.
