Email Marketing is Not Dead! Or is it?
2017-02-08T00:34:04-05:00Generate leads and nurture relationships with email marketing. Know your customer, and provide content to help them solve business problems and achieve goals.
How to Create a Content Marketing Framework & Plan to Zoom Business Results
2017-02-08T00:34:04-05:00If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on.
Unplug to Live in the Moment & Zoom Your Life!
2017-02-08T00:34:04-05:00Did you know that 90% of mobile phone users keep their device within arms reach 100% of the time? In this special 10 minute "Sunday Weekend edition" of the Social Zoom Factor podcast I share how my entire family has learned to unplug and live in the moment. I hope it will inspire you to do the same!
Brand Humanization in a Nutshell
2017-02-08T00:34:05-05:00Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about?
Do You Really Know Your Audience & Social Media Communities? #SocialZoomFactor Podcast
2017-02-08T00:34:05-05:00Are you creating memorable brand experiences and providing your audience exactly what they need? Knowing your audience intimately will increase business results.
Get Your Social Media Marketing Budget Approved #SocialZoomFactor Podcast
2017-02-08T00:34:05-05:00You can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort.
10 Tips to Stomp Random Acts of Marketing (RAMs)
2018-07-12T16:31:13-04:00Even the smartest and most social savvy business leaders fall victim to random acts of marketing (RAMs).
Welcome to #SocialZoomFactor Podcast + 4 Signs of Random Acts Marketing!
2017-02-08T00:34:05-05:00Hello there and welcome to the Social Zoom Factor ...
Creating Memorable Brand Experiences: Make them Sweet & Simple
2017-02-08T00:34:06-05:00Creating memorable brand experiences can set great brands apart from average brands. Create experiences that engage, excite and entertain.
How to Get Your Social Media Budget Approved #SocBiz
2017-02-08T00:34:06-05:00One of the greatest challenges for marketers and business leaders when it comes to social media is often obtaining the necessary support and funding to achieve the desired goals and objectives. This article will help you get your social media budget approved. I want to help you achieve early results and win the support of your c-suite and stakeholders as early as possible.
10 Ways Small Business Can Compete in a Big Business World!
2018-08-17T08:53:35-04:00How does a small business compete in a big business world? Small business leaders must know what levers they can pull to ignite their success quickly. Check out these 10 levers small business leaders can pull to rock some real results. Many of these can be done in a relatively short period of time for those who have a baseline and foundational business and marketing experience.
What is Your Social Brand Zoom Factor?
2017-02-08T00:34:06-05:00You must find your own social brand zoom factor. What will help you stand above status quo? How will you differentiate from the masses
15 Easy Steps to Ignite Employees as Brand Evangelists #SocialEmployee
2017-02-08T00:34:07-05:00Organizations large and small struggle with getting their voice heard. Marketers want to increase brand awareness, brand humanization, brand equity and of course do so in a way that positively impacts the bottom line. What many business leaders and marketers do not realize is that their most vibrant, powerful, and potentially loyal brand evangelists are right within the walls of their corporation.
Social & Digital Body Language – 105 Factors Impacting Business & Personal Brands
2017-02-08T00:34:07-05:00105 ways your digital body language impacts your brand and how your audience perceives you. Knowing your digital body language and consistently working to keep it in sync with your overall business and brand goals will help you stand above the crowd.
Go Big or Go Home! #Entrepreneur #Startup
2017-02-08T00:34:07-05:00What will you accomplish in the next 1, 2 or 10 years if you have no fear of failure? What will happen if you go for your dreams more than you worry about not achieving them?
Social Media Policy & Governance: 17 Tips to Mitigate Social Business Risk
2018-08-17T08:53:04-04:00Ignoring social media is not going to make it go away and it will increase your risk of a future problem or crisis more than it will help.
8 Steps to Develop a Social Business Strategy (slide deck)
2017-02-08T00:34:08-05:00Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders
2017-02-08T00:34:08-05:00One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.
Enough of the Exaggerated Sales Pitch, Prove Some Value!
2017-02-08T00:34:08-05:00There is not a day goes by that I do not receive at least 5 -10 emails or web form contacts asking me to support an event, partner or give free consulting advice or services to an over blown promise and sales pitch.
Want Social Business Buy-in? Do More Than Move Their Cheese!
2017-02-08T00:34:08-05:00If you want social business to take root in your organization you must do more than move the cheese of folks who are happy with where it is. You must inspire, educate and empower. You must ignite a movement that is bigger than you, them or your business. You must start inside but focus also on the larger ecosystem, your clients, partners and stakeholders and how you can provide the greatest value possible.