Why Mindset Matters
2017-02-08T00:34:08-05:00Is a negative mindset holding you back? Change your mindset, change your business. How you approach each day determines the success of you, your team and your business.
22 Tips to Get the Twitter Conversation Started and Rockin’!
2017-02-08T00:34:09-05:0022 Tips to help you get the conversation on Twitter or any social network started. Be confident, be you and have a purpose for your efforts.
Why You Can’t Put Tools & Technology Before Humans in Social Business #BeHuman
2017-02-08T00:34:09-05:00There is danger in over focusing on tools and technology and leaving out the human aspect of social business. It is humans who must use and believe in the technology.
6 Steps to Keep Your Teens & Family Safe on Social Media #SocialSavvyFamily
2017-02-08T00:34:09-05:00It is critical we help our entire family become socially savvy. Being socially savvy includes being smart about the social networks, knowing the risks, knowing how to get out of trouble when it happens and having fun! Communication is critical to success from the start to help it be an enjoyable experience for all.
#SocialSavvyFamily Seminar: Be Safe, Smart & Have Fun with Social Media #Orlando
2017-02-08T00:34:09-05:00Social networks are becoming the norm for how teens, adults and even grandparents communicate. Welcome to Generation S, the generation who chooses to be social. It is not limited by demographic such as age, education or location. It's simply a choice.
Measuring Social Media ROI 101: Workshop for University Central Florida #UCF (slideshare)
2017-02-08T00:34:09-05:00Achieving ROI with social media requires alignment to business goals, objectives and audience needs. Know what you want to measure before selecting tools.
How to Be a Social Media and Social Business Rebel! #SMRebel
2017-02-08T00:34:09-05:00Be a social media rebel. Stand about status quo. Rise above and focus on real value and business results. Quit over focusing on vanity and social buzz metrics.
10 Reasons Nobody Reads Your Blog and How to Fix It!
2017-02-08T00:34:10-05:00Build it and they will come! This statement couldn't be further from the truth when it comes to online marketing. It is amazing that some business and marketing leaders still believe this.
Measure Social Media ROI? Discussion w/ #SMMW14 Speakers #GetRealChat Recap
2017-02-08T00:34:10-05:00Can you measure the ROI of social media? You must align social media to business goals where social can have positive impact.
Social Business Trends: Talkin’ Social Influence, Brand Evangelists w/ @Sandy_Carter #IBMPulse
2017-02-08T00:34:10-05:00Keeping up to date with the fast pace of technology evolution is a constant challenge for business leaders and marketers today. It is critical to keep focus on the needs of your audience and align social media where it can have the greatest impact on business goals.
12 Social Business Shifts Marketers Must Get Right in 2014
2017-02-08T00:34:11-05:00Social media is changing the landscape for marketers and business leaders at organizations large and small. Brand leaders are finally starting to understand that it is not about a quick fix, band-aid for a broken business or spamming audiences with promotions. They must be willing to let go of old marketing ways and have an open mindset to new media technologies, processes and ways of doing business.
Google+ for Business? Join #GetRealChat Discussion w/ #SMMW14 Speakers March 4
2017-02-08T00:34:11-05:00How much time and resource should you invest in Google+ in 2014? What are the business and search benefits? Should you build community with Google+?
How to Tweet Like a Boss: Twitter Persona Worksheet
2017-02-08T00:34:11-05:00Twitter can be intimidating to newbies. Even if you are comfortable with marketing, business and other social networks such as Facebook or Instagram, there is something about Twitter that is hard to grasp for some folks. Get Twitter, Get Social! However, we found that even for folks who struggle with social media overall, once they "get twitter," they usually "get social!"
Can You Measure ROI of Social Media? #GetRealChat w/ #SMMW14 Speakers
2017-02-08T00:34:11-05:00How do you measure the return on investment for social media? Align social media to business goals. Combination of both art and science.
Marketing & Business Leaders – It’s Time to Embrace Imperfect Perfection
2017-02-08T00:34:11-05:00Waiting for perfection will not deliver faster or better results. Embrace the imperfect perfection in your business and life.
Social Media For Business – It’s a Heart Thing!
2017-02-08T00:34:11-05:00A brand is your promise. It is what binds you to your audience, to those that know and love you and even the those who don't yet know you exist. Your brand is how you make people feel. It's how you draw them close to you, or not.
Brand Humanization: Focus on Human Beings, Not Social Media Tools! #BeHuman
2019-03-26T11:08:36-04:00At the core of relationships, business and life are human beings. You must stop expecting business result by only focusing on the tools. The heartbeat of social media is people, human beings. People buy from people. Humans buy from other human beings. It is human beings who are reading your blog content, tweets. It's human beings who are watching your videos and liking the post of your silly team outing on Facebook.
Quit Trying to DO Social Media and Focus on Business Results!
2018-08-17T08:54:16-04:00Align social media to business goals, objectives where it can have the greatest impact. Focus on audience needs and inspire them to connect with you and your brand.
Should I Share What I Ate for Lunch via Social Media? Authenticity vs Transparency
2017-02-08T00:34:12-05:00Don't confuse transparency with authenticity. Transparency is how much you share and authenticity is the truth of your words and actions.
10 Things You Must Know About Your Audience!
2017-02-08T00:34:12-05:00You must know your audience and the value you offer them. Download free audience analysis worksheet.