Did you know $83 billion is lost in sales in the U.S. each year due to poor customer experiences? Are brands falling down on delivering on their brand promise? Join IBM's Jay Henderson for a deep dive into the results of the IBM State of Marketing 2013 Global Survey of Marketers.
If you are struggling with results using social media, why don't you look at what you are giving versus what you are receiving. Quit counting success by what you get but instead by what you give. What happened to simply creating content that helps people solve problems? Tweets, blog posts, Facebook status updates, white papers and tips that help them achieve their goals?
IBM Watson brings to us a faster, personalized service for smarter commerce. Delivered from the cloud and straight into the hands of mobile consumers, Watson, a cognitive computing system quickly learns, adapts and understands a company's data fast and easily.
The right wordpress plugins can help increase engagement, social shares and build community. Contact forms, share buttons and search engine optimization is key
Amy's Baking Company that participated on the Kitchen Nightmare show provides us an excellent case study in what not to do on Facebook and the social networks.
Delighting your audiences can differentiate you from competition. Inspire your audiences with content marketing, social brand humanization, and knowledge that will help your audience achieve goals, drive efficiencies and be better.
When Mark Zuckerberg created Facebook in his Harvard dorm room ...
A key requirement in developing and executing a social media strategy that will deliver results is to know your audience. What are the demographics?
Are you sharing your best stuff? Are you inspiring, educating, empowering your readers? Or are you providing them the same boring content already being blasted on every blog and social network across the internet?
Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
Email marketing continues to be a strong method digital marketers can utilize as part of their marketing mix. It is a universally used tool that everyone sits down to check at work or home.
Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it's as easy as a simple blog post and you're done. This couldn't be further from the truth. Every piece of content you create should have a marketing plan to support it. Why invest in something if you don't have a plan for how you are going to reap benefit from such?
Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards.
Today was my last day on an amazing business trip in Spain. I am in Madrid visiting a client, the British Council. I was invited to speak, train and consult with a group of amazing social business and digital marketing leaders.
There is no fast track to social media or social business. There is only one track and that is the investment in the heartbeat of the social ecosystem, which is you and me.
The number one question I hear when it comes to ...
Marketing as a profession has evolved leaps and bounds the ...
Guest post by Nancy Costopulos, Chief Marketing Officer, American Marketing ...
If you want to achieve a positive ROI on your website investment you must know your audience, set goals and implement an integrated strategy to engage your visitors.
Facebook Contests help brands to reach, engage, and grow their Facebook community by increasing sharing, commenting, virality.
