Social business is a journey, not a destination. It requires training, endurance, agility and teamwork.
Prior to the advent of social media, you were constrained to a phone call, and preferably a face to face meeting in order to “look for the hook”. Get in the office – pictures of kids. BINGO! Talk on the phone, prospect is headed to basketball game. BINGO!
There is no fast track to social business and online marketing success. Designing user experiences that inspire and empower your target audience to succeed in life and business takes focus, commitment and an understanding of who your audience is and what they want from you.
As of this month, Facebook announced that Graph Search (first ...
Facebook moved quietly away with the 20% max text rule on ...
Check out these 12 simple tips to help you create content and design an experience on your blog or website that will inspire, engage, and connect your audience with you. You must focus on helping your audience achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire - Connect - Achieve.
Google has made some big changes recently to the Gmail ...
The most important question you should be asking when using social media for business is... WHY! Why should anyone follow, like you on Facebook or engage with you or your brand?
#GetRealChat radio is a sister conversation platform to our existing #GetRealChat Twitter chat that receives 18-30 million impressions in one hour. The goal of #GetRealChat is that no matter what platform you prefer to digest information on, we have something that can help inspire, entertain, educate and guide you through the week. With the advent of internet radio, and the immense power of distribution it was a “no-brainer” for us to head in this direction.
98% of people who sign up for a Facebook business page never visit that page again? This combined with the fact it takes at minimum 4-5 brand impressions before making a lasting impression in someone who experiences your brand makes it extremely important you are focused on more than getting Facebook likes.
Today's consumer moves seamlessly from pc, tablet to mobile phone within minutes. They may research a product or service online via laptop or mobile device and head straight to the store to pick it up.
Entrepreneurs quit trying to monetize your business. Monetize your Passion!
5 Seconds. That is how long you have to engage ...
Parents want their children to reap benefits of social media but are often freaked out by the scary stuff. Here are five golden rules to keep kids safe.
Inspire your audiences to connect with you with a goal of helping them achieve their goals. You will then achieve your goals organically and by default.
Are you breathing life into your social media communities and audiences or are you taking it away? Are you inspiring and energizing your community members to do more, be more and simply be better at what they do? Are you energy to them on a day they feel zapped? Or are you the one zapping them and bringing them down?
#GetRealChat discussion with Jay Henderson of IBM discussing results of 2013 Marketing Survey and a little review of last week's #SmarterCommerce Event
Content marketing is at the core of every business regardless of your industry, niche, age of company or primary communication medium used. Social media, blogs, websites, podcasts, videos, YouTube Hangouts, Twitter chats, in person meetups and network events all center around conversation and engagement. At the core of any conversation is content.
We've all seen them. The people who preach all day ...
Many business leaders fall into the trap of random acts of marketing and end up filling a kitchen sink with everything but have no results.
