Social Media Consultant Gone Bad… Real Bad!
2017-02-08T00:35:06-05:00There are some things in life and business that don't ...
What Has Your Blog Done For Me Lately? 11 Tips to Provide More Value!
2017-02-08T00:35:06-05:00Tweet this, retweet this, check out this blog post, click here, act now, subscribe for free updates, watch this, share this, like me, follow me, act now. Whoa! There sure isn't a shortage of folks telling us what to do in the social world. From bloggers, internet marketing experts, social media gurus, social rockstars, twitterati, to a-listers someone has something that is going to rock your world with a click, like, follow and tweet.
Want Facebook Business Results? Get Off of Facebook!
2017-06-15T13:47:54-04:00So you have a Facebook business page. You may have had it for months or even years. Or for you it might be a new shiny object you just started playing with. Many have big hopes and dreams when it comes to social media and Facebook business pages. They dream of a blue and white platform that is going to solve all of their business problems. They dream of being the most popular kid on the block. You know the one. The one who has all the likes, comments and highest edge rank.
Social Media Tools & Tech – 15 Tips to Not Lose Your Mind!
2017-02-08T00:35:06-05:00With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place! As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning. I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.
The Heartbeat of Social Media
2019-01-14T09:36:10-05:00It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It's no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with. What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?
Is This My Blog or Your Blog?
2017-02-08T00:35:07-05:00Anybody who blogs can remember your first post, second post and the empowerment you experienced. The empowerment I felt after leaving behind a career of fifteen years in the corporate world to pursue my dreams as an entrepreneur and being free to write about what I wanted to write about was beyond words. I remember getting those little butterflies as I hit send and would wait to see if anyone read those early posts. I still remember the first nice man who commented on my blog.
The Definition of Social Business?
2017-02-08T00:35:07-05:00As we spend time with businesses large and small, there is one common theme. They all know they want the the social spaghetti. The advanced businesses know they need to use a fork versus the spoon. However, when it comes to the art of what to do when and how much they struggle. What is a social business really? Can we point to even one business, any business and state "yes, that organization is the perfect example of a social business!"?
The Only Way to Become a Social Business in 2012
2017-02-08T00:35:07-05:00What would you do if I told you that the ...
Top 20 @PamMktgNut Social Media Posts of 2011
2017-02-08T00:35:07-05:00Wow, what a great year 2011 was for the social ecosystem. It's amazing how much the understanding of what it takes to be a social businesses have evolved yet we still have so far to go. Anyone who knows me know I am a data junkie. The desire to measure impact and ROI runs deep in my bones. I can't avoid it. As I prepare for the new year ahead I am deep in analytics to understand what went right, what could have been better. There is so much to learn from analyzing how readers interact with and share our content.
Social Business: It’s NOT About the Next BIG Thing!
2017-02-08T00:35:07-05:00A new network, tool or feature launches on a social ...
Walgreens Case Study – Humanizing Social Business
2017-02-08T00:35:08-05:00When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page? Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?
Why I Deleted My Klout Profile
2017-02-08T00:35:08-05:00I am a geek at heart, a lover of data, analytics, measurement, and ability to provide and measure real return on investment. When Klout launched I was one of their first fans. It was exciting to see something that could possibly help us finally begin to start measuring and justifying the hours we spent on the social networks. If you have been any part of the active social ecosystem the past few weeks it's hard to miss the noise about the Klout algorithm changes and the backlash that followed.
Slow Down to Speed Up – 10 Tips for Social Business Success
2017-02-08T00:35:08-05:00Many businesses feel like they are the last to get online. They decide they want to "do social" and all of a sudden it becomes an emergency.Often times the CEO or other executive attends a one off social media training event such as a class for LinkedIn or Facebook and next thing you know all corporate business priorities are put on hold. Within days there is now only one priority and that is "doing social." Nobody really knows why other than that executive management said it's the priority.
COO Wants Klout & Retweets by Lady Gaga – Days of Our Social Biz
2017-02-08T00:35:09-05:00Social media is not a band-aid for a broken business. Focusing only on Twitter followers, Facebook likes and influence metrics is unlikely to help you meet your business goals. Integrating social media within the DNA of your business is the only route to success. Does it take more time? Yes. Does it take more work? Yes. Is the end result better? Hopefully yes.
CEO Wants Klout – Social Biz Story Where You Direct!
2017-02-08T00:35:09-05:00We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it's about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It's both art and science. It's both communication and function. So we're kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director! The interactive video series is titled "The Days of Our Social Biz!"
Stop the Social Puppetry for Klout and Other Influence Metrics!
2017-02-08T00:35:09-05:00If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. We are not social puppets. We must refuse to behave like puppets for any score. We are not defined as a human being by our Klout or any other score. What you do in the lives of others offline is what matters. Social media is simply a way for us to impact business and lives. It's how we use it and what we use it for that will determine our influence. Our influence in reality is not measured by +Ks, topic lists or other.
46 Tips to Show up at the Right Field in the Social Business Game
2017-02-08T00:35:09-05:00Wrong game, right field or right game, wrong field? Many businesses are showing up to the game but they're on the wrong field. They also have the wrong attire and mindset. It's not about a quick win or dunk in the basket with 500 likes and a Klout score of 70. It's about building relationships, fostering a community, inspiring people to connect with your brand by helping them achieve their goals and objectives.
Entrepreneur Success: 15 Tips to Zoom Business and Life
2017-02-08T00:35:10-05:00Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded? How many of them put on a happy face yet are still at every networking meeting looking for business?
People Don’t Buy Things, They Join Things
2017-02-08T00:35:10-05:00Humans are creatures of habits. Often times our behaviors are predictable. Old habits are hard to break, good or bad. Why would we expect social media to be any different? Why should we expect that just because marketers can now connect with anyone across they world in a simple 140 character tweet that they will by default do it any different than the days of email spam, direct mail and traditional broadcast marketing advertising.
Be Your Own Social Duck: 10 Tips To Differentiate with Results
2017-02-08T00:35:10-05:00People are moving by the masses to social communities and ...