Social Listening Done Right: Stride Gum Case Study
2017-02-08T00:35:27-05:00Social media listening is similar to what Granny use to ...
50 Things I am Most Thankful For
2017-02-08T00:35:27-05:00Happy Thanksgiving! Wow, what an awesome year this has been. ...
Social Relationships: The Life Raft for Social Media Technology Evolution
2017-02-08T00:35:27-05:00When stories hit the press such as Facebook partnering with Bing, possible purchase of Twitter by Google, “social freak out” begins. People start tweeting and retweeting worrying about their biz, their life and what on earth they would do without Twitter. “Oh me, oh my, what if Facebook went bah bye”?
Social media shouldn’t BE the objective – 10 Tips to Plan for Success
2017-02-08T00:35:27-05:00How many times have you heard "my objective for 2011 is to do social media"? I have heard it far too many. If you are in business to make money then your objective should not BE social media. Your business objectives and goals should come first. Social media should support your business objectives and goals, not be them.
Build Your Business on Relationships, Not Dollars!
2017-02-08T00:35:27-05:00In business we need to focus on the pieces that ...
Social Media Playground Tactic: Twitter Blocking Competition
2017-02-08T00:35:29-05:00Social media to me is about sharing. It's about giving ...
Inspiration made simple: Pick 3 things
2017-02-08T00:35:29-05:00What do you have on deck this week? Update the ...
44 WordPress Plug-ins to Zoom SEO, Brand & Website Visitor Engagement!
2017-02-08T00:35:29-05:00Blogsites and websites today are more than a blog, more ...
Social Branding: 15 Hints You are Guilty of Random Acts of Branding (RABs)!
2017-02-08T00:35:29-05:00A brand is not built overnight. A brand should align with and support your business goals, objectives, identity, what you can offer your customers and partners.
10 Tips to Cut Your Social Spam Ways & Do Social Media the Right Way
2017-02-08T00:35:29-05:00Why is it businesses spend hundreds and thousands of dollars on new media, new marketing, websites, social media training yet they stay stuck in their old ways? Are they ignorant? Do they need educated? Or are they simply too lazy to take the time they need to take to engage in a meaningful way? Are they simply not willing to invest the time to build real relationships?
15 Tips to Stop Random Acts of Social Media and Build a Business Platform
2017-02-08T00:35:30-05:00Random acts of marketing. We call them RAMs or RAMMIES. What are they? They are acts of marketing that are not integrated, funded or properly planned. Yes, when looked at individually they may have a great plan, cool graphics, awesome web page. However, it's like putting lipstick on a pig. A RAMMIE is like a pig with bright red lipstick. It may even make you feel good, feel like you are doing real marketing and real business.
Social Media: Are your social conversations delivering value?
2017-02-08T00:35:30-05:00I think the one thing that is getting lost when new people jump on to social media is that it is a conversation. Many jump on Facebook and Twitter and use it as an ad platform. They take the same content they would advertise in the local Chamber directory and blast it hundreds of times on the social platform. As business leaders we can control how our social conversations start. We obviously can't always control conversations that are not started by us. However, you can absolutely influence the tone and message of the social platforms we drive and own. We can ensure they are engaging, inspirational and add value to the audience we desire to connect with.
20 Real Tips for Hiring a Social Media Consultant
2017-02-08T00:35:30-05:00"Social media is free. Social media is easy. Just hop on twitter and start tweetin'!" Hmmm... how many times have we heard that? I have honestly heard social media consultants at networking events state during their 60 second pitch "social media is free, come talk to me if you want to do free marketing!" Ouch, not the case folks. I wanted to provide some helpful tips when hiring a consultant. Consultants, just as mentors and coaches should be selected based on personal fit with your business goals, life cycle, and culture. The most important thing is that you do your research and talk to a few. Don't go with the first one you meet.
Do you really know me? 20 Tips to learn about your audience.
2017-02-08T00:35:30-05:00Social media provides the opportunity to connect with millions of people that we would normally not have access to. We have people following us from every walk of life, numerous countries and the list goes on. We talk about social media being a relationship, a conversation. However, I think very few take the time required to build a meaningful conversation, let alone a real relationship! How can we build a relationship with someone we haven't taken the time to know anything more than what their Twitter handle is?
Social Media: 22 Tips to Differentiate Your Brand Presence
2017-02-08T00:35:30-05:00It's not news people are hopping online by the millions in hopes of a personal economic recovery. Budgets are tight. People are grasping for straws. They may be the best air conditioning expert, insurance sales person or event planner this side of Texas but that doesn't mean they know how to build a brand or truly survive in social media.
ENGAGE: It’s about life not just social media!
2017-02-08T00:35:30-05:00Yesterday we spent a couple hours consulting with a local non-profit client that supports adoptive and foster families. From the minute we walked in their front office door I could feel the postive intensity. It was a calm energy. Their team of six was ready and waiting for us with creative and technical brains ready to rock out with FruitZoom in an intense two hour social media planning workshop.
10 Tips to Build a Social Media Game Plan
2017-02-08T00:35:30-05:00When most entrepreneurs or business leaders start a job they have big dreams. They have plans to achieve great things. They dream of a better life. Their WHY is right before them and in the center of everything they are doing.Our lives as adults will never be as simple as it is for the kids headed to the park for a Lacrosse game this afternoon. However, life is what we make of it. Our business is what we make of it. Our relationships are based on what we put into them. Our social media and business results are based on how we play the game.
Social Media: Yes, You Must Inspire Me! (Part 1)
2017-02-08T00:35:30-05:00As folks jump on social platforms by the millions the noise is getting louder. The content is growing in masses. The crap is getting thicker. Thank goodness people are getting smarter. What use to work six months ago doesn't work today. People are starting to question why they are doing what they do in social media. For good reason they're questioning what a conversation really is. What is a real friend?
31 Confessions of a Social Media Consultant after 1 Year (almost)
2017-02-08T00:35:31-05:00When folks ask me what the secret is, I always answer that there isn't one. The best advice I can give is to simply go for it and be yourself. Either they like you or they don't! So here are a few words of advice from a marketing nut who has been living within the DNA of social media for almost a year. Take em' or leave em. Let me know what you think. Be honest. Be real. Help others if you have the guts.
Social Media: Enough of the CopyCat Persona Already
2017-02-08T00:35:31-05:00We follow people. We choose a mentor. We mentor others. We first listen. We learn. We give. We share. Something that I am seeing happen more and more is people losing sight of their own brand and identity. Regardless of if you are a solo-entrepreneur or an employee at a Fortune 500 company, you shouldn't lose site of YOU!