Welcome to the inspiration age, where connecting with your audience and communities is not an option, but a requirement for business and life. You must learn how to embrace the inspiration age to grow your business, nurture relationships, earn trust, establish authority and most importantly touch the hearts of the people you want to bring closer to your brand.
Smart marketers know what metrics and priorities matter to their ceo and csuite. Aligning social media to business goals is a requirement, not an option for success.
Learn how to maximize your time and ROI using Twitter. Twitter can be an amazing social network, platform and tool for business.
Evergreen content is foundational to helping your ideal client and audience solve their smallest and biggest problems. When done right evergreen content will drive continuous traffic to your blog. It's then up to you to make sure you can convert a large percentage of that traffic into community members, new friends or even sales.
Guest blogging and syndicating your content to top sites in your niche can more quickly help you establish industry leadership, brand awareness and trust. When done right, integrated and aligned to your business goals and marketing objectives, guest blogging can also help you improve business results.
Guess what... I am NOT on Blab yet. Why you ask? There is a new shiny social video network in the social house. It's a fun, easy to use platform that enables video collaboration, and is much easier to use than Google Hangouts.
With every virtual touch, swipe, view, and listen you have and opportunity to earn a friend, to earn an advocate and customer. You have an opportunity to earn trust, start and nurture real and human relationships. You have an opportunity to earn a sale, not just push sales.
Digital and social marketing leaders rockin' their personal and business brands know how to balance content about themselves while always serving and making it about their audience. It truly requires both art and science.
Social media is a great way to rev up your brand to turbo speed and leave your status quo competitors in the dust! Not only can you tap into the power of community, human relationships but you can also increase brand awareness, equity and even sales.
When you share your brand story you share a piece of you. You invite people into your world. You share with them who you are, what you care about, why you are doing what you do. You are inviting them in a human way to be part of your story, part of your journey.
here is a clear separation between true social marketing business leaders and those that are sliding along with status quo. Many new and seasoned marketers and business leaders hop into the world of digital and social media marketing thinking they can send a few tweets, learn how to optimize visuals and social profiles and they will have a positive ROI on their investment in social media.
They are talking about you! People are talking about your brand, executives, your service and your employees. They are talking about what you do right and what you have screwed up on. The question is do you know what they are saying? Are you part of the conversation? Or are you choosing to ignore it?
One of the best ways to increase traffic to your blog or website is via organic traffic. Organic traffic is not paid media. Organic traffic is traffic that comes to you via search on the search engines, social networks or other online platforms. You don't pay for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on.
Social was once a space in which quantity prevailed, but it’s crucial that brands don’t stay stuck in that mindset forever. Remember, a strong community that engages with your brand is more valuable than millions of followers who sit dormant.
Best practices to help social media agencies on boarding new clients with success. These tips can be used for many different types of businesses such as small business, entrepreneur to large corporations implementing digital and social media marketing.
Did you know that over 900 million people are connected to "public figures" on Facebook? Facebook recently announced the launch of a new mobile video live streaming feature called Live. Celebrities, politicians, athletes and general influencers have already been using the Facebook Mentions application only available to people with a verified page.
You can not become a thought leader in 140 characters or by mastering one single social network. Becoming a thought leader requires earning trust, respect and investing time in helping the human beings in your community, network and audience.
Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience.
What do you need from a potential customer or buyer before you can sell to them? Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.
Digital marketers can learn a lot from Goldilocks and the three bears. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and listeners feel safe, comfortable and taken care of.
