The exact steps to get your digital marketing, content marketing, social media marketing and branding budget approved and boss on board with your plan.
Personal branding for business requires proper research, planning, development and execution. There are 5 Core Pillars to Build a Personal Brand of Authority and Influence.
If you want to improve the performance of ALL of your marketing, then you MUST know more about your target buyer than your competition does. Targeted Marketing is Human Science, Not Rocket Science
Audience marketing is an intentional alignment of your marketing messages, content and focus to the needs of your audience. An audience first marketing approach shifts the focus from YOU to THEM. This means you focus more on how you can SERVE your audience over how you can SELL to them.
Bigger marketing and business results come when we get comfortable being uncomfortable. We need to stop old habits that hold us back. We need to embrace new mindsets, thought patters and daily habits that move us forward to achieve our goals!
When it comes to politics and personal branding, do the two go together? Or should you keep your mouth shut and keep politics off of your personal and business social timeline?
The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways. The best part is that LinkedIn is not as noisy or saturated with spam content and digital noise as some of the other social networks you may be getting tired of by now.
A sales and marketing conversion funnel describes the stages a buyer of any product or service goes through leading to a purchase. Marketers call this the buyer's journey. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. A conversion funnel is divided into the top of funnel, middle funnel and bottom of funnel. This guide will cover an introduction to each of these primary stages in detail.
Ever feel as if your boss, c-suite and colleagues just don't "get it?" Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?
A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer.
When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Unfortunately there are far too many "experts" preaching and teaching "how to get rich and famous overnight using Facebook marketing. The sad truth is these same experts are confusing new social media marketers more than helping.
Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone!
LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide. There are also more than 50 million companies setup on LinkedIn.
How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? The key is that you must do your research first.
What is Audience Marketing? Audience marketing is an intentional alignment of your marketing messages, content and focus on the needs of your audience.
It's time for marketers to do what they do best... innovate and prepare for the future.You must continue to communicate with your audience and customers. They need you even more than they did a few months ago.
Is your content irresistible? Use this 10-point checklist to create content that captures attention, earns trust, more likes, traffic, leads, sales and customers!
A brand personality is a set of characteristics attributed to your brand that make it more human. It is shaped and molded by how the brand acts, what it says and what it looks like. Your brand personality is the living essence of who you are. Giving your brand personality equals giving your brand something to connect with. Just as humans have different personalities, so do brands. Having a brand personality is what separates your brand from the status quo. It's what helps you stand out from the digital noise. It's what separates you from others in your industry. A brand personality is what connects your audience, partners, community with YOU, your brand and the people inside.
Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Knowing your customer should be your #1 priority for your marketing and business. It is what will make or break your business both online and offline.
A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer.
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