On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google's mobile search results. This is very good news for those of us who have invested in ensuring our sites are mobile friendly!
There are many different ways you can monetize your blog, website, Google Hangouts, and other online digital assets and platforms.
As much as brands may want to control the message, the truth is they can not. Your brand is the customer experience you deliver.
Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your program and kick butt in the world of social and digital marketing?
Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth.
Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. Are you investing your time, mindshare and effort on tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand?
Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world's largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.
Increase value of time and money spent on trade shows and events with social media and in person networking. Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with social media and networking, before, during and after the event.
Are you speaking to an audience of one? Or are you creating blanket, overwhelming, confusing and "throw everything including the kitchen sink" customer experiences? Are you using your integrated online digital platform to truly connect with the human beings within your audience and online communities? Or are you getting so lost in the data, shiny objects, tools and gadgets that you are losing sight of why you are doing what you do in the first place?
Stop the stupid social media marketing. It's not about you. It’s time to get out of your box and start collaborating with influencers and strategic partners, activate employees as brand evangelists and build an online integrated digital media platform that works when you are not working.
I recently presented "Advanced Twitter Strategies to Build Community, Generate Leads and Increase Sales" at the Social Media Marketing World event in San Diego, CA. If you missed the event, no fear. You can access the recordings of all 100+ sessions via the Virtual Ticket. Buy Your Virtual Ticket Now.
Keeping up with the latest Facebook features is not ...
Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.
It takes a lot to get me riled to the point of writing a blog post. I believe this is my second in history for The Marketing Nutz blog. The driver of this post is an Ask Gary Vee episode that I watched as late that told a story of a young kid in their early 20’s that told Gary they wanted to be a “Life Coach”.
Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don't know is that the little things they are doing online every day could be hurting their brand more than helping.
Combining art and science to create real-time, delightful brand experiences will inspire your customers and audience to fall in love with you and your brand.
Time for you to welcome your new marketing team ...
The generation who doesn’t trust marketing has just arrived on your marketing team. And they could care less about your media plan. Where the establishment sees messages, they see experiences.
Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?
The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.
