Brands Not Using Social Media Create Communication Language Barriers with Customers
2017-02-08T00:33:41-05:00As much as brands may want to control the message, the truth is they can not. Your brand is the customer experience you deliver.
Digital & Social Marketers Must Learn to Lead & Say No!
2017-02-08T00:33:41-05:00Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your program and kick butt in the world of social and digital marketing?
10 Business Reasons Smart Digital Marketers Must Embrace Data and Analytics
2017-02-08T00:33:41-05:00Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth.
Are You Focused on Menial Vanity Metrics or Meaningful Value?
2017-02-08T00:33:42-05:00Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. Are you investing your time, mindshare and effort on tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand?
YOU are the Media! 10 Reasons You Need a Blog!
2017-02-08T00:33:42-05:00Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world's largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.
5 Tips to Maximize ROI at Events with Social Media and Networking
2017-02-08T00:33:42-05:00Increase value of time and money spent on trade shows and events with social media and in person networking. Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with social media and networking, before, during and after the event.
Are You Using Big Data and Analytics to Speak to an Audience of ONE?
2017-02-08T00:33:42-05:00Are you speaking to an audience of one? Or are you creating blanket, overwhelming, confusing and "throw everything including the kitchen sink" customer experiences? Are you using your integrated online digital platform to truly connect with the human beings within your audience and online communities? Or are you getting so lost in the data, shiny objects, tools and gadgets that you are losing sight of why you are doing what you do in the first place?
Social Media’s Impact on Corporate Identity and Influence Keynote Slide Deck
2017-02-08T00:33:42-05:00Stop the stupid social media marketing. It's not about you. It’s time to get out of your box and start collaborating with influencers and strategic partners, activate employees as brand evangelists and build an online integrated digital media platform that works when you are not working.
Advanced Twitter Strategies for Leads, Sales and Community #SMMW15 Slide Deck
2017-02-08T00:33:43-05:00I recently presented "Advanced Twitter Strategies to Build Community, Generate Leads and Increase Sales" at the Social Media Marketing World event in San Diego, CA. If you missed the event, no fear. You can access the recordings of all 100+ sessions via the Virtual Ticket. Buy Your Virtual Ticket Now.
How to Add Call To Action Button on Facebook Business Page
2017-02-08T00:33:43-05:00Keeping up with the latest Facebook features is not ...
Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business
2017-02-08T00:33:43-05:00Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.
Be Careful Who You Follow and Trust with Your Business
2017-02-08T00:33:43-05:00It takes a lot to get me riled to the point of writing a blog post. I believe this is my second in history for The Marketing Nutz blog. The driver of this post is an Ask Gary Vee episode that I watched as late that told a story of a young kid in their early 20’s that told Gary they wanted to be a “Life Coach”.
25 Ways Social Media is Killing Your Brand and You Don’t Know it!
2017-02-08T00:33:43-05:00Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don't know is that the little things they are doing online every day could be hurting their brand more than helping.
Customer Experience is Your Brand – #AdobeSummit Inspirations Day 1
2017-02-08T00:33:43-05:00Combining art and science to create real-time, delightful brand experiences will inspire your customers and audience to fall in love with you and your brand.
The #MillennialMarketer has Arrived. Now What? #GetRealChat Live from #AdobeSummit Mar 10 3pm mt
2017-02-08T00:33:44-05:00Time for you to welcome your new marketing team ...
A New Generation of Marketers Who Don’t Trust Marketing #MillennialMarketer #GetRealChat
2017-02-08T00:33:44-05:00The generation who doesn’t trust marketing has just arrived on your marketing team. And they could care less about your media plan. Where the establishment sees messages, they see experiences.
10 Google Analytics Metrics to Zoom Your Social Media Marketing, Blog and Content
2017-02-08T00:33:46-05:00Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?
Are You Creating, Curating or Regurgitating Content?
2017-02-08T00:33:46-05:00The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.
Talk Human to Me: 20 Tips to Humanize Your Brand Now
2017-02-08T00:33:46-05:00Your customers, employees, audience, partners and social media community are all human. They eat, sleep, breathe and talk like humans. Are you connecting to them as a human brand?
You Can’t Fake Relevance in Social Media, Business and Life
2017-02-08T00:33:46-05:00You can not fake being relevant. You can not fake earning trust. You certainly can't fake a relationship that has depth.