• social media integration

Twitter 101: 55 Tips to Get Retweeted on Twitter

2017-02-08T00:35:11-05:00

Retweets, you have heard have them, you know what they are but you aren't gettin' them. For some reason you just can't seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter. You may be new to Twitter and simply don't know what the heck you are doing, how to get a retweet or why the retweets even matter. Or are you a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?

Twitter 101: 55 Tips to Get Retweeted on Twitter2017-02-08T00:35:11-05:00
  • trey pennington a social giver for life

A Social Giver Whose Legacy Will Never Stop Giving

2017-02-08T00:35:11-05:00

When a person takes their life there is a gap that is left. There are missions left to conquer, conversations yet to have and lives left to change. This past weekend the social media world lost a brilliant and giving man, Trey Pennington. He took his life in the parking lot of a church. He left behind 6 kids. I did not know Trey well but knew of his work, his belief in people. He encouraged others to not give up and to find the strength to reach their goals. His last tweet read: Sure am thankful for online friends who are real friends offline, too. Love you.

A Social Giver Whose Legacy Will Never Stop Giving2017-02-08T00:35:11-05:00
  • social media nut shell tweets

How I Tweet in a Nutshell (55 behaviors from a twitter nut!)

2017-02-08T00:35:11-05:00

Sometimes you feel like a nut, sometimes you don't is my mantra of life. I am who I am take it or leave it. There is not one way to tweet, Facebook, Link or circle. The only way to do social media is the way that works for you. Here is a summary of what works for me and my tweets.

How I Tweet in a Nutshell (55 behaviors from a twitter nut!)2017-02-08T00:35:11-05:00

Social Media 101 for Smartie Pants (yes that includes you)

2017-02-08T00:35:11-05:00

I believe we are over complicating the world of social media. We get caught up in tweets, posts, follows, influence scores, analytics and the list goes on. It doesn't have to be so hard. Does the newbie really need to watch us debate for weeks about if Facebook or Google+ is going to win when they are simply coming to us for help in getting online in the first place?

Social Media 101 for Smartie Pants (yes that includes you)2017-02-08T00:35:11-05:00
  • social business zoom start

125 Ways to Integrate Social Media to Zoom Your Business

2017-02-08T00:35:12-05:00

Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity like an ice cube on a hot day on hot cement. RAMS are a leading cause for failure in business, marketing and of course social media. Integration may seem like a lot of work up front. When I talk about integration with clients I often get that raised eyebrow look and know they want to say "what is she talking about, we don't have time to think further than tomorrow... we'll never get integrated... she just wants to complicate the project so she can charge us more!" This couldn't be further from the truth!

125 Ways to Integrate Social Media to Zoom Your Business2017-02-08T00:35:12-05:00
  • Facebook Timeline Business Page Tips and Tricks

10 Tips to Stay Sanely Influenced in a Klout Crazed World!

2017-02-08T00:35:12-05:00

Influence is in the eye & heart of the beholder. Can influence truly be 100% measured via any tool? My belief and answer to this question is no. Some of the peeps who influence me the most are the ones who make me think. Yes we can measure what action is taken on the web that may or may not be a result of being influenced by an individual. We can measure if someone inspired us to click, like, opt-in. However, we can't measure if we truly read, understand, relate or think.

10 Tips to Stay Sanely Influenced in a Klout Crazed World!2017-02-08T00:35:12-05:00
  • social zoom factor

Forget the Klout Score! What’s Your Social Zoom Factor?

2017-02-08T00:35:12-05:00

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out. I have received several tweets and messages recently asking me for tips to help people raise their Klout score. If you are focused on trying to raise your Klout or other influence score I have only one answer for you... you are measuring the wrong metric!

Forget the Klout Score! What’s Your Social Zoom Factor?2017-02-08T00:35:12-05:00
  • social brand relevancy

Social Brand Relevancy 101 (Part 1)

2017-02-08T00:35:12-05:00

A word that has been on my mind the past few weeks is relevancy. It is a word we all talk about yet many don't understand. I have also received several comments asking me "relevant to who?" on posts that include discussions of relevancy. Why are they asking me "who" their brand should be relevant to? I think often times people get to the bottom of a blog post and become frustrated they weren't provided all of the answers to complete their business and integrated social marketing plan.

Social Brand Relevancy 101 (Part 1)2017-02-08T00:35:12-05:00
  • quit trying to sell me more stuff provide value

Quit Trying to Sell Me More Stuff – 10 Tips to Provide More Value!

2017-02-08T00:35:14-05:00

Just because I trust you with my email or as a LinkedIn connection doesn't mean you should spam me. As I enjoyed my Friday afternoon I couldn't help but notice how my iPhone was consistently buzzing and beeping. I was receiving message after message from business leaders and entrepreneurs whom I have entrusted my email address to. The messages were coming from email and LinkedIn. There were a few in particular that grabbed my attention more than others. Unfortunately it wasn't because they were good. It was because they were complete spam.

Quit Trying to Sell Me More Stuff – 10 Tips to Provide More Value!2017-02-08T00:35:14-05:00
  • mobile marketing plan zoom

15 Tips to Start Mobile Marketing with a Zoom!

2017-02-08T00:35:14-05:00

So you're finally starting to get the basics of online marketing. You have a website and a blog. You might have a Facebook account with some engaged fans. You may or may not have a Twitter account but you’re definitely on LinkedIn! You keep hearing about mobile marketing and how you can leverage it to grow your business yet you aren’t sure where to start. Here are some tips to get you started with a zoom!

15 Tips to Start Mobile Marketing with a Zoom!2017-02-08T00:35:14-05:00
  • all you can eat tweet buffet

All You Can Tweet Buffet: 7 Tips + Content Meal Planner

2017-02-08T00:35:15-05:00

So it's Saturday night & you're headed to your favorite restaurant. You know the one. The one that you spend too much money on, eat too much and come home feeling like you are going to pop. It has all the things that are good and bad for you. You leave fulfilled yet planning the next time you will visit again. As social brand marketers, business owners and entrepreneurs how can we give our audiences, clients and partners the same excitement to engage with our brand? How can we leave them fulfilled each day but wanting more at the same time? How can we get them to over indulge in our communities, and love it?

All You Can Tweet Buffet: 7 Tips + Content Meal Planner2017-02-08T00:35:15-05:00
  • run your own social blogging race

12 Tips to Run Your Own Race in the Social Blogging World

2017-02-08T00:35:16-05:00

Don't jump on Google+ yet as it's not going to replace Facebook. Actually, you better get on Google+ today or you are going to be left behind. You must have a Twitter account but only if you are under five foot three inches and wear purple shoes on Friday. If you are wearing your purple shoes and you are not too tired then make sure you setup your new Facebook page on Friday but don't launch it until Saturday at noon. Don't tweet before 10 am if you are with your kids and not over the lunch hour unless you are eating spaghetti. Would you follow these directions? Well I certainly hope not!

12 Tips to Run Your Own Race in the Social Blogging World2017-02-08T00:35:16-05:00
  • twitter 101 training

Tweeting Clueless: 26 Things Twitter is NOT

2017-02-08T00:35:16-05:00

We have all seen them. The twitter clueless. The tweeps who refuse to accept Twitter or social media for what it is and what it is not. I am not talking about the newbies who are still learning. I am referencing the folks who have been to the classes, read the blogs yet still refuse to accept Twitter is not a copycat of their hard copy corporate brochure from 1987 broke into fifty 140 character segments. If you are wondering what Twitter is and is not, here are the top 26 things that Twitter is not.

Tweeting Clueless: 26 Things Twitter is NOT2017-02-08T00:35:16-05:00
  • social business focus

13 Tips to Get Back to Biz in a Social Google+ Circling, Liking, Tweeting World!

2017-02-08T00:35:16-05:00

It's easy to get lost in never never circle, like, follow and link land. I recently wrote a post on this topic "I Google+ circled, followed, liked, linked, bookmarked you, now what?" I have a suggestion for the "what"! Get focused on your business and your audience my friends! It's important we don't forget the reasons we are doing social media. How about the reasons you are in business? Remember those goals and objectives you set a short seven months ago for 2011? Well, guess what... you only have 5 more months to execute and achieve them.

13 Tips to Get Back to Biz in a Social Google+ Circling, Liking, Tweeting World!2017-02-08T00:35:16-05:00
  • social media real relationships

#GetRealChat with @Webtrends via @JustinKistner 7/26/11

2017-02-08T00:35:16-05:00

Webtrends rocked our #GetRealChat on 7/26/11. Justin Kistner, Director of Social Products for Webtrends was our special guest of honor! If you haven't met Justin, you're missing out. He is an amazing powerhouse of information, admitted geek and we even have photos to prove he once kept his pants up at a tradeshow with Cat-5 cable! Justin chatted with us and shared an overview of Webtrends, including what they do & who they serve. He discussed the challenges facing social marketers and why Webtrends puts focus on Facebook. He even shared his thoughts on Google+.

#GetRealChat with @Webtrends via @JustinKistner 7/26/112017-02-08T00:35:16-05:00
  • triberr

Triberr: Put Your ACTION Where Your Social Mouth Is & Pay it Forward!

2017-02-08T00:35:17-05:00

I have a story to share with you about what one may consider a social media "tool" called Triberr. To me it is much more. It challenged me from day one to put my action where my mouth is in regard to helping others.

Triberr: Put Your ACTION Where Your Social Mouth Is & Pay it Forward!2017-02-08T00:35:17-05:00
  • social media is about people stupid part III

Social Media is About the People, Stupid! (Part III)

2017-02-08T00:35:17-05:00

I didn't realize when I started this series that I would end up writing the book I always wanted to write with this title. I do think this will end up being a never ending blog series. My only fear is that I may not remember how to count as I high as I may need to in Roman numerals. Oh my, what would my elementary school teacher think? In Part I we discussed the top 10 reasons WHY social media is about people. In Part II we discussed the importance of focusing on the people when planning and setting priorities for social media. In this post (Part III) I am going to cover (okay, rant) about why you must do more than realize it's about the people. We are going to discuss why you must get in the head of the people. You must understand them!

Social Media is About the People, Stupid! (Part III)2017-02-08T00:35:17-05:00
  • social network community

I Google+ circled, followed, liked, linked, bookmarked you, now what?

2017-02-08T00:35:18-05:00

Wow, is it me or is it starting to be more and more steps to follow someone. We round em' up in circles. We click the Facebook like, send and share buttons. We accept or invite them to LinkedIn. And if they're lucky we may even opt-in to their email list via their blog or website.

I Google+ circled, followed, liked, linked, bookmarked you, now what?2017-02-08T00:35:18-05:00
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