Creating content marketing assets that people want to share with their communities, audiences, friends and colleagues is the icing on the social media and online marketing cake. When people share your content with their communities you are able to tap into the power of the OPC (other people's content and community).
Build it and they will come never worked. Many marketers and business leaders waste loads of time and money on creating stand alone silos of content without ever having a strategy for how they are actually going to get eyeballs on it or ears listening.
Sometimes in life the moments that create the most success are the ones that may feel a bit rough around the edges as they are happening. The key to success is standing back up even when you get knocked down flat on your face.
Social media is one big fat relationship and conversation. Learning how to be a relevant, contributing, inspiring part of the conversation is key to seeing real business and personal results using Twitter.
When Monday morning comes do you wish you could crawl back in bed, cover up your head and come back to the real world on Tuesday or Wednesday? Monday is going to come and go regardless if you crawl back in bed or own it like a boss. Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours.
Triberr is a platform that brings together smart, savvy and talented content producers. From bloggers, podcasters, video stars to lovers of technology, food, business, horses and cars. It’s a mini social network that helps content creators amplify their content, earn trust, establish thought leadership, find new bloggers and build community.
Choose to stand out from the crowd by putting down the megaphone and listening more than you talk. Focus on value, relevance, context and human emotional connection.
Success in online marketing requires you activate your audience to help them achieve their goals. When you inspire your audience to connect with you with a goal of helping them achieve their goals, you by default achieve your goals when you are successful. Inspire, connect, achieve.
The power of human connection, relationships, content, context, relevancy is multiplied exponentially when you bring people together in community for a common goal. Communities are the foundation of social media.
Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention.
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right.
Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel?
Do you ever feel stuck with questions on social media, digital marketing, blogging, content marketing, strategy, entrepreneurship, startups, or branding? Questions keeping you up at night? Do you also like learning from others? Do you like hearing the questions and answers that many in your niche may have? If this is you then you are in for a treat today as this is the first Social Zoom Factor podcast episode that we are incorporating questions from the audience.
As an agency practitioner managing client accounts, you must be on you’re a-Game all day, every day. And it’s not just one brand you are managing but the livelihood, reputation and social presence of many.
In this episode of the Social Zoom Factor podcast we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business. Mark explains why people share content, who they share content with and how to increase the sharing of content by earning trust and connecting emotionally with our alpha audiences.
On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google's mobile search results. This is very good news for those of us who have invested in ensuring our sites are mobile friendly!
There are many different ways you can monetize your blog, website, Google Hangouts, and other online digital assets and platforms.
As much as brands may want to control the message, the truth is they can not. Your brand is the customer experience you deliver.
Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your program and kick butt in the world of social and digital marketing?
Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth.
