Google has made some big changes recently to the Gmail ...
The most important question you should be asking when using social media for business is... WHY! Why should anyone follow, like you on Facebook or engage with you or your brand?
#GetRealChat radio is a sister conversation platform to our existing #GetRealChat Twitter chat that receives 18-30 million impressions in one hour. The goal of #GetRealChat is that no matter what platform you prefer to digest information on, we have something that can help inspire, entertain, educate and guide you through the week. With the advent of internet radio, and the immense power of distribution it was a “no-brainer” for us to head in this direction.
98% of people who sign up for a Facebook business page never visit that page again? This combined with the fact it takes at minimum 4-5 brand impressions before making a lasting impression in someone who experiences your brand makes it extremely important you are focused on more than getting Facebook likes.
Today's consumer moves seamlessly from pc, tablet to mobile phone within minutes. They may research a product or service online via laptop or mobile device and head straight to the store to pick it up.
Entrepreneurs quit trying to monetize your business. Monetize your Passion!
5 Seconds. That is how long you have to engage ...
Parents want their children to reap benefits of social media but are often freaked out by the scary stuff. Here are five golden rules to keep kids safe.
Inspire your audiences to connect with you with a goal of helping them achieve their goals. You will then achieve your goals organically and by default.
Are you breathing life into your social media communities and audiences or are you taking it away? Are you inspiring and energizing your community members to do more, be more and simply be better at what they do? Are you energy to them on a day they feel zapped? Or are you the one zapping them and bringing them down?
#GetRealChat discussion with Jay Henderson of IBM discussing results of 2013 Marketing Survey and a little review of last week's #SmarterCommerce Event
Content marketing is at the core of every business regardless of your industry, niche, age of company or primary communication medium used. Social media, blogs, websites, podcasts, videos, YouTube Hangouts, Twitter chats, in person meetups and network events all center around conversation and engagement. At the core of any conversation is content.
We've all seen them. The people who preach all day ...
Many business leaders fall into the trap of random acts of marketing and end up filling a kitchen sink with everything but have no results.
What are leading marketers doing different to drive better engagement, build relationships and business result? How are they using technology, cross-channel marketing, email marketing, mobile marketing, data, analytics and collaboration to deliver upon their brand promise? How are they using all of these things to design the best possible customer experience at every touch point? How are they making decisions? How quickly are they embracing new social and mobile and location based strategies and tactics?
What do you get when you add together big data, people, and IBM Smarter Commerce? You get passion. Passion that fuels action, innovation and business.
I have a confession to make, I am literally too big for my britches. Not just social business britches, but my in real life britches!
Did you know $83 billion is lost in sales in the U.S. each year due to poor customer experiences? Are brands falling down on delivering on their brand promise? Join IBM's Jay Henderson for a deep dive into the results of the IBM State of Marketing 2013 Global Survey of Marketers.
If you are struggling with results using social media, why don't you look at what you are giving versus what you are receiving. Quit counting success by what you get but instead by what you give. What happened to simply creating content that helps people solve problems? Tweets, blog posts, Facebook status updates, white papers and tips that help them achieve their goals?
IBM Watson brings to us a faster, personalized service for smarter commerce. Delivered from the cloud and straight into the hands of mobile consumers, Watson, a cognitive computing system quickly learns, adapts and understands a company's data fast and easily.
