The first step in creating your content marketing, digital marketing and social marketing plan is to ensure that you know your audience. You need to know what your audience needs and wants from you.
Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, Snapchat, Periscope and even native Twitter video, marketers can literally obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible.
Social media makes it easy to do customer, audience and market research. Social networking presents us with focus groups that are dynamic 24/7, 365 days of the year. Any time of day or night there are people online, ready to engage and likely give you feedback by way of their actions or conversations.
Digital marketers must find a way to create unique, valuable content that is discoverable. The goal is to work smarter, not just harder.
People will not remember every word you say. They will not remember every tweet you write or Facebook post you publish. They won't remember every visual image posted to Instagram. People will remember how you make them feel.
The Holiday season is a good time to rise above the noise by providing real value. There are so many brands both big and small that fall to spammy sales tactics, pushing products and services, coupon codes and constant in your face promotion. Brands and marketing leaders that can focus on providing relevant, contextual content.
You can build your dream business and life. You must be realistic and have a plan to get there. You must set goals and prioritize. You must get out of your own way. You must not let someone that doesn't understand your dream keep you from reaching and achieve it.
Social media is changing the game for events and conferences. It seems like just yesterday conversations were limited to the stage, break out sessions and show floors. Now event organizers have the opportunity to almost immediately ignite community, inspire, delight and entertain audiences like never before.
Using Twitter and social media automation requires a crawl, walk, run approach. It's best to test the waters first and see how your audience responds. Then you can more easily tweak, rinse, repeat, and optimize for the highest results possible. The last thing you want to do is tick off your loyal followers just because you want to save a few minutes a day.
Your brand story should be the thread which connects your value proposition, team, vision, mission, purpose, value proposition with your customers, potential customers, audience, community and partners.
Believing that if you build it they will come works about as well as chasing shiny objects as a foundation for your social business strategy. Stop the excuses and get to work. Quit wasting time all day on Periscope or Blab listening to your competition and all the awesome things you think they are doing. Why aren't you the one doing amazing things?
You are the media. Yes you. You, your friends, your mom, your dad, your kids, your pastor, your teacher, your hair stylist, your car mechanic, and even your dog has the opportunity to be the media. We all know cats steal way too much time from the inter webs. Each of us has the opportunity to be the media.
Did you know 82% of Twitter users watch video content on Twitter and 41% of Twitter users think Twitter is a great place to discover Twitter videos? Twitter video marketing is a powerful way to inspire and connect with your audience in a human way in the inspiration age.
Overwhelmed marketers unfortunately resort to sloppy, irrelevant content that looks. smells and feels like everything their competitors are providing. It clearly lacks the unique factor and is often far from inspiring or valuable.
You can't just hop on Twitter and start spamming links, coupons and blurbs about you and your brand. You must provide value and find human ways that you can truly connect at the human level with your audience, community, friends, online family and followers!
It's time get real on the value of your content. ...
If you want to build a successful business you need to narrow your niche and get laser focused on who you are serving and what you have to offer them. The more you know who you are serving, the better you will organically attract your right audience.
It is in our DNA as humans to want to connect with other human beings. It's in our DNA to want to part of something bigger than we can be by ourselves. We yearn deep within our soul to be liked, respected, feel loved and connect with other human beings.
Welcome to the inspiration age, where connecting with your audience and communities is not an option, but a requirement for business and life. You must learn how to embrace the inspiration age to grow your business, nurture relationships, earn trust, establish authority and most importantly touch the hearts of the people you want to bring closer to your brand.
Smart marketers know what metrics and priorities matter to their ceo and csuite. Aligning social media to business goals is a requirement, not an option for success.
