According to Edelman's Trust Barometer, 41% of people think a company's employees rank higher in public trust than their PR department, CEO or Founder! 84% of people trust recommendations from friends and family above all marketing.
There is a new social kid on the social networking ...
If you are having difficulty seeing real results from your investment in social media, it may be time for you to do a quick mindset check. The problems may be in your own heart, mind and attitude vs technology.
There is not a shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media.
Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don't stop when they punch out for their day job with your organization.
Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?
It's not rocket science or hot news that earning trust, ...
Humans are creatures of habit. Since marketers are humans, this ...
Just because you CAN spam the world using social media doesn't mean you should. Shift focus to providing value, earning trust and nurturing relationships.
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and "Facebook is free" mentality.
There is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.
In this episode I share 5 tips to help you get unstuck and hopefully inspire you to take your business and life to the next level. You can implement these tips immediately. It's time you stomp status quo and zoom past your competition once and for all!
Everything you tweet, post, pin, say and do is a ...
Can a brand really be human? In this episode of ...
LinkedIn provides many benefits for brands, marketers and business leaders both personally and professionally.
It's human nature to want to blame a "thing" on the lack of a result. It's easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It's easy to blame the lack of success on the never ending changes to the Facebook algorithm, spammers on every social network and the list goes on.
If you know anything about using Wordpress for business, you ...
Ever feel like banging your head against the wall trying ...
It is not news that content marketing is one of ...
It is no surprise that social media is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event.
