Stop The Excuses – Kick Obstacles to the Curb!
2017-02-08T00:34:01-05:00Each day you have a choice. You can either own the day or you can let it own you. Each day you have a choice. You can either own the day or you can let it own you.
How to Move From Social Media Buzz to Measurable Social Media Bucks!
2017-02-08T00:34:01-05:00Buzz without bucks will not pay your team salaries, the office rent or the monthly subscriptions for all of those social media tools you are using to create all that fancy buzz. Creating buzz without a plan to achieve results is equivalent to creating buzz in a social media vacuum where you just suck up the opportunity of success in a loud funnel of noise and mess. The question is are you generating buzz that leads to bucks?
Your Digital Lifestyle – Is Your Social Media Addiction Providing Value?
2017-02-08T00:34:01-05:00WHY are you spending so much time online? Are you investing time online for the right reasons? Is your time invested delivering the results you want? It is getting you closer to your life and business goals? Or is it taking you away from them? Are you spending less time with family even when you have made life choices to spend more time with them. However, is it your digital lifestyle that robs your most precious time?
34 Social Media Truths in a Nutshell – #SocialZoomFactor Podcast
2017-02-08T00:34:01-05:00We all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more.
Social Trust Factor: Ignite Online Business Results by Establishing Trust and Authority
2017-02-08T00:34:01-05:00Do you lack the trust factor? Establishing trust and authority are critical to achieve business results online. Build an integrated platform that inspires, invites conversation and nurtures relationship.
How to Get Your CEO on Twitter
2017-02-08T00:34:02-05:00Do you wish you could get your CEO on Twitter? Want to get your c-suite, stakeholders and team members to jump on the social networks? It's critical to have a plan with goals and objectives, and a plan to get their buy-in before pushing them to the social networks.
Relationships are the Life Raft of Technology & Social Media Evolution
2017-02-08T00:34:02-05:00Relationships are the life raft to social media, technology and business change. Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk. The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships.
How to Build, Nurture, Grow, Sustain & Ignite Social Media Communities
2017-02-08T00:34:02-05:00How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities? Building communities requires trust, investment in time, resource and development and disemmenation of content that inspires and connects humans in meaningful ways.
Brand Humanization: Social Media Authenticity vs Transparency
2017-02-08T00:34:02-05:00Learning the difference between authenticity and transparency is key to building relationships and earning trust via social media marketing.
The Social Employee: How to Develop an Employee Brand Advocacy Program
2018-12-18T13:41:13-05:00Smart brands are already tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent!
How to Develop a Social Business Strategy and Plan
2017-02-08T00:34:03-05:00Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
How to Manage Social Media Brand Risk & Stomp Fear of Getting Started
2017-02-08T00:34:03-05:00Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn't be further from the truth.
How Small Business & Startups can Rock Big Business Competition
2017-02-08T00:34:03-05:00For small business, startups, entrepreneurs, and even "corporatepreneurs" within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing.
Personal Branding is a Requirement, Not an Option
2017-02-08T00:34:04-05:00The heartbeat of social media is humans. The goal for businesses and the people within them is not to "do social" but to be social. Even "being social" is often not enough. We must be socially relevant. The best way to be relevant is to connect as humans, to inspire and connect in a way that nurtures meaningful and authentic relationships that endure the technology and platform changes that are thrown at us constantly.
Social Business, The Only Guarantee is Change
2017-02-08T00:34:04-05:00The only guarantee in social business is change. Marketers and business leaders must embrace new technologies, processes and ways of empowering brand evangelists.
10 Reasons Why Your Blog Sucks & How to Fix it!
2017-02-08T00:34:04-05:00You envisioned a blog rockin' with amazing content, engagement, community and of course new business leads.
Email Marketing is Not Dead! Or is it?
2017-02-08T00:34:04-05:00Generate leads and nurture relationships with email marketing. Know your customer, and provide content to help them solve business problems and achieve goals.
How to Create a Content Marketing Framework & Plan to Zoom Business Results
2017-02-08T00:34:04-05:00If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on.
Unplug to Live in the Moment & Zoom Your Life!
2017-02-08T00:34:04-05:00Did you know that 90% of mobile phone users keep their device within arms reach 100% of the time? In this special 10 minute "Sunday Weekend edition" of the Social Zoom Factor podcast I share how my entire family has learned to unplug and live in the moment. I hope it will inspire you to do the same!
Brand Humanization in a Nutshell
2017-02-08T00:34:05-05:00Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about?