When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.
Wouldn't it be great if you could kickoff 2015 by maximizing the investment you already made in content and other marketing assets so that you can zoom results even more without spending a lot more time or money on new content? In this episode of the Social Zoom Factor podcast, I am going to help you do exactly this!
Take a listen to this episode of the Social Zoom Factor podcast for an overview of Twitter Chats. So what is a tweet chat? Why should I care? How do I use a hashtag? How do you find relevant chats? What are the business benefits? What are the unspoken guidelines for joining them? What tools should I use to participate and filter tweets?
So, what exactly is a hashtag? How do you use them? How many of them should you use? Which ones should you use? Should you create your own hashtags? How can you leverage them for real business and life benefit?
Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, "throw the social content spaghetti at the wall and hope it sticks" style of marketing.
What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon? How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks?
Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.
It's time to stop the stupid marketing once and for all. Failing to take time to plan is planning to fail when it comes to social media, business and marketing.
Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?
Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another.
In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer. Check out these 10 tips to learn how to smile virtually using social media and online digital platforms.
Have you tried implementing an employee brand advocacy program only ...
Brand leaders must embrace the need for creating positive customer experiences. Surprising and delighting customers can help brands increase customer loyalty and even inspire their audiences to share the delightful experiences far and wide with their networks both online and offline.
An employee brand advocate program can help you inspire and engage employees to not just understand your brand promise but to live it!
According to Edelman's Trust Barometer, 41% of people think a company's employees rank higher in public trust than their PR department, CEO or Founder! 84% of people trust recommendations from friends and family above all marketing.
There is a new social kid on the social networking ...
If you are having difficulty seeing real results from your investment in social media, it may be time for you to do a quick mindset check. The problems may be in your own heart, mind and attitude vs technology.
There is not a shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media.
Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don't stop when they punch out for their day job with your organization.
Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?
