Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people's content and other people's community.
Monetizing your passions is far different than following your passion. You can’t simply follow your passions and the money is going to follow. Just as with anything in life that has a big and favorable, pleasurable return, there is usually up front planning, dedication and sacrifice up front so you can enjoy the benefits later.
How do you break through the noise of tools and tech to identify the best tools to help you increase conversions and nurture a community of loyal brand evangelists and customers?
Mobile internet users have grown from 500 million in 2010 to a forecasted 3.5 billion by 2015! Mobile marketing must be integrated into the DNA of marketing plan.
Who is the modern, connected, social, savvy connected customer of today? 90% of them hold the knowledge of power in their handheld device which is in arms reach 100% of the time.
Understanding the social ecosystem you are jumping and tweeting into is critical for success. How do you know what is proper etiquette? How can you join the conversation and become a valuable, contributing member of the community as soon as possible?
It is time to simplify social media vs complicate. Social is about conversation, human connection. People are the heartbeat of social media results.
Should you fake it until you make it? Should you buy fake followers, fans and trolls? How can you tell if Facebook fans and Twitter followers are fake?
it is time you get off the bench! It's time you get back on the field and zoom your own game of life and business! You need to reach back into your heart and mind and find the WHY you started this journey to begin with.
I am simply shocked at how many startups, small business owners, entrepreneurs and even marketers in large corporations wait until the last minute before launching their business or product to market to implement social media marketing strategies and tactics.
Is your social media program spinning out of control? Tweets, posts and pins flying like mad? Here's 45 signs you need to get a grip on social media marketing!
You need to think bigger than Facebook. You need to understand your audience. You need to inspire, connect with and nurture relationships both on an off of Facebook. Getting out of the Facebook box you are stuck in might be just want you need to drive some real business and life results once and for all.
Many people struggle with understanding not only how Twitter works but most importantly how their business can benefit from using it. Twitter can be one of the most powerful social networks to help brands build community, reach new markets, elevate brand awareness, better manage and monitor reputation and the list goes on
Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.
Do you wish the magical content marketing fairy would fly into your office and help you create the most amazing content that energizes and inspires your social communities, audience, customers, stakeholders and friends?
Smart marketers are quickly learning they must stop the interruption marketing tactics and instead focus on delivering value, meaningful conversation and connecting at the human level with the people within their communities and circle of influence both online and offline
Random Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for results. They thrive off of lack of planning, short budgets and over stressed teams.
We should not be trying to control communities or the human beings within them. It is more about communicating and engaging WITH other human beings versus communicating TO them.
Are you energizing and breathing life into your online communities or are you zapping their energy and taking it away? Are you making it easy for them to feel connected, find the information they need so they can zoom their business and life?
One of the biggest challenges many marketing and business leaders face is learning to separate fact from fiction. Being able to separate the myths, lies and fairy tales from the truth is a first step to achieving real business results.
